Everyone knows that motivation to learn plays a key role in acquiring knowledge. However, students find some subjects more troublesome than others and these are also less popular. An example is mathematics, although this may be surprising, since it is the queen of sciences. In order to help young people extend their knowledge with counting skills and to increase their potential on the labor market in the future, the “Math & Motivation” project has been designed. On its execution, during the inaugural meeting in Sofia on 13-14 September 2017, spoke representatives of partner institutions from seven countries. The partners reviewed the project records and assigned tasks for the coming months. The meeting was held on the day before inauguration of the school year in Bulgaria which is on September 15th.